Welcome,
and thank-you for your interest in Vortex Media Group (VMG).
From its creation, VMG's mission has been to provide the best
of design and content to automobile and truck enthusiasts across
the globe in a package that is wholly new to the traditional world
of automotive media.
VMG uses the World Wide Web to provide publications that are part
magazine, part community, part reference book and more. By using
the internet, our titles can bring a focused audience interesting
content that is rivaled by no other traditional media (Figure
I).
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Media Features |
Internet Publication |
Magazine |
Book |
Car Club |
Radio Station |
News Paper |
Yellow Pages |
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Business Listings |
X |
X |
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X |
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Calendar of Events |
X |
X |
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X |
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X |
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Communal Interaction |
X |
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X |
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Downloads |
X |
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Event Coverage |
X |
X |
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X |
X |
X |
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Free of Charge |
X |
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X |
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Feature Articles |
X |
X |
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X |
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Indexed Past Content |
X |
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Latest News |
X |
X |
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X |
X |
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Links |
X |
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Member Discounts |
X |
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X |
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New Content Daily |
X |
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X |
X |
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Photographs |
X |
X |
X |
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X |
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Project Cars |
X |
X |
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Reference Info |
X |
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X |
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Worldwide Distribution |
X |
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SCORE |
16 |
7 |
2 |
3 |
3 |
6 |
3 |
| Figure
I |
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Why
the Web Over Traditional Media?
The web also provides new and unrivaled abilities for the advertiser.
Rather than passively reading about products or services offered,
a reader can take immediate action and "click through" to
an advertiser's own website - where the reader can potentially
have access to the advertising companies entire offerings.
Advertisements themselves are extremely flexible. Any company
advertising on one of our Internet publications has the ability
to change their advertisement monthly, weekly, daily, hourly
or more. Fresh ads are proven to draw web traffic, and unlike
print and broadcast media, each VMG advertiser has the ability
to upload new banners whenever they wish with virtually no lead
time.
Traffic due to Internet advertisement is immediately trackable.
Advertising companies can monitor their own web statistics to
see how many visits they receive from advertising with VMG.
While this doesn't measure name recognition and visible exposure,
it can monitor how many interested readers are taking the step
to learn more about an advertiser's offering.
Direct Interaction with Our Readers
One of the most important features that VMG offers is our interactive
discussion areas called "forums." By utilizing a
VMG discussion forum, VMG advertisers have the opportunity
to interact
directly with our readers. Some advertisers use this aspect
of our Internet publications to promote products, gauge demand,
or simply to enhance their reputation and respect among their
customer base.
Our Traffic
Internet publications by VMG have been active for over six years
and average over 1 million user sessions, 30 million pageviews
and over 125 million hits every month from readers in over 45
countries. Over a terabyte of data is distributed from our servers
each month and over the past year we have seen an average increase
in visitors of 8% per month across our sites.
Summary
VMG provides the best resource for all things Volkswagen, Volvo,
Subaru, Mazda, Audi, BMW and Motorsports. Our extensive relationships
with the manufacturers and aftermarket enable us to deliver
unparalleled coverage of all the brands represented among our
various titles.
At Vortex Media Group, we are very excited about the future.
VMG is constantly expanding and improving upon our existing
titles, and will consistently add new titles that cover some
of hottest automotive segments and brands on the market. Each
of these unique web sites brings a new and varied demographic
of
auto enthusiast that further diversifies our readership and
bring our advertisers the best possible mix of potential customer.
Further, our brand-oriented presentation offers some of the
most targeted advertising outlets in the auto industry today.
For more information on advertising...
For more information on advertising, please fill out the contact us form.
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